12. UNIVERSAL MEDIUM

LISTEN, WATCH & READ BELOW

By the 1960s, nearly every household in North America owned a TV set. Increasingly, television became an integral part of the domestic environment.

Television now brought the entire world into one’s living room, making viewers into quasi-participants in real events around the globe.

In the mid 1970s, the trend began towards a far greater choice in channels, with the introduction of satellite, cable and pay-TV. These changes accelerated a tendency whereby television appears to contribute to a diversification of culture, rather than its homogenization.